A couple of weeks ago, I watched a football game in which the kicker missed 4 extra point attempts in a row. For those who are unsure,...

Computer ready. Blank document open. Reading glasses on. Topic decided. Research done. Outline...well, it's outlined. Block of time set...

I have edited my fair share of content (and then some). I've redlined all sorts of words--coming from supervisors, employees, interns,...

I am a serial gum chewer, and I am especially proficient at chomping away when I am writing. You can tell whether I’m either really...

My husband came home from work the other night with an interesting topic for discussion. One of the kids he trains plays tennis for her...

Athletes and writers are not so different as it turns out. I was listening to a podcast recently that featured a college swimmer from my...

It's taken me a few weeks to find my way to this month's Writing Tips blog topic. My first idea was to talk about "A Writer's Playlist."...

As writers, we play an important, but often behind-the-scenes role. Especially if the majority of writing you do is for your company’s...

As another year comes to an end, it’s natural that many of us would be spending these last few days and weeks reflecting. Perhaps we’re...

A few weeks ago, my car was in for an oil change. It was going to be a quick turnaround, so I walked down to the local Starbuck’s,...

Every month, I write this blog. It’s not something I have to do for a client. It’s not something that anyone at LBA marketing is...

Last weekend, I was searching for a happy quote about Sundays to post on my social. I came across this one: “A Sunday well spent brings a...

The writing team at Lisa Baker Associates (LBA) hit an exciting milestone this year. With a writing intern, a freelancer, two full-time...

Wouldn’t it be great if you had a switch in your brain that you could flip when it’s time to write? Well, I don’t have the technology to...

When given the assignment to write copy for a sell sheet, brochure, rack card, infographic, or another similar marketing material, it can...

I want to thank our LBA Intern, Shelby, for inspiring this month’s writing tip. She is taking a course on Ethics and asked to interview...

This is the third installment of a summer Q&A series offering up some thoughts and insights into the content creation work my team and I...

This is the second installment of a Q&A series offering up some thoughts and insights into the content creation work my team and I do at...

As a mid-career writer, I am still doing a quite a bit of learning and honing of my craft – probably always will be. So, I know how...

This month’s writing tip was inspired by the following random thought from one of my favorite writers, editors, and caller-outer of all...